The condensed headline font ‘Rift’ gives the Auckland Marathon a bold, exciting tone, which is softened by the more playful and geometric ‘Scandia’. Bright teal and yellow are evocative of sunshine and the ocean, in keeping with the fresh, fun vibe of the brand. These colours are complimented by the green and ASB orange of the secondary palette. Patterns inspired by the lines of the alogo add another playful asset, continuing the festival theme.
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