Ghiotti - Brand Identity and Packaging

Since 2012 I have worked closely with European Foods on the Ghiotti deli foods brand, helping to create the identity, packaging, marketing and advertising. The brand began as a solution for European Foods' new venture of importing whole deli meats to New Zealand and selling them freshly sliced. It needed to have a distinctly European aesthetic, which we achieved through hand crafted illustration and an 'old world Italy' look and feel with a contemporary edge. Ghiotti's sliced meat range was so successful that we expanded it to include olives, canned goods, cheese, chorizo, pasta, gelato, and several more products in an ever-expanding portfolio - which is only getting bigger since the brand has been bought out internationally.

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